Safeashouses
Helping the Care Home sector create a better future
UI/UX Design, Web Design & Development, Marketing Materials
Project Scope
The brief while working for Safe As Houses was to take the companies message and produce design content that would convert high end clients through their website brochure and welcome pack.
Design Contributions
My initial task was to create icons that would demonstrate 9 values of the company. I chose a simple vector style for these logos and colours to represent the construction and finance industries.
The aim was to show the company was established financially and to attract further investment from wealthy clients.
I was given the task of designing, copywriting and printing a high end brochure and packaging product which would be sent to clients who’d shown interest via the website. My next task was to help re-design the website and increase user sign up conversion.
The aim was to show the company was established financially and to attract further investment from wealthy clients.
I was given the task of designing, copywriting and printing a high end brochure and packaging product which would be sent to clients who’d shown interest via the website. My next task was to help re-design the website and increase user sign up conversion.
Design Rationale
Problem
Create a brand that would give the image of a high end product and entice large scale investment. Use clear iconography and copywriting to showcase a more complicated message.
Solution
Exstensive research on sucessful estate agents and financial services branding. Learning key routes to increase user conversion through landing pages, SEO and email marketing strategies.
Create a brand that would give the image of a high end product and entice large scale investment. Use clear iconography and copywriting to showcase a more complicated message.
Solution
Exstensive research on sucessful estate agents and financial services branding. Learning key routes to increase user conversion through landing pages, SEO and email marketing strategies.