Case Study — NFT & Web3 / Event Design
Damove
Project managing the WAGAS team’s inaugural NFT movie collection — branding, community building, social media, and a live event in Cannes with Metaverse integration for a global Web 3.0 audience.
Role
PM · Designer · Branding Lead
Client
WAGAS / Damove
Event
Cannes, France
Services
UX/UI · Social Media · Event Design
1
Live event in Cannes
1
NFT collection launched
3
Roles held simultaneously
Web 3.0
Metaverse integration
Overview
About the project
Damove centred on the WAGAS team’s inaugural NFT movie collection — a project combining community building, social media, branding, and a live event component. As Project Manager, Graphic/Web Designer, and Branding Lead, I was responsible for the full scope: project managing timelines, creating logos, producing GIFs, animations, and graphics for social media engagement, and coordinating the event in Cannes.
I developed a comprehensive project plan, delegated social media responsibilities among team members, and focused content design on existing movie artwork to appeal to crypto investors and fans of the film — drawing from UX best practices including personas, market research, and requirements documentation.
Project Management · UX/UI Design · Branding · Social Media Marketing · Event Design · Web Design & Dev · Motion Graphics
The Campaign
Social, live, and borderless.
Component 01
Social Media Campaign
Twitter was the primary platform, targeting crypto investors and NFT enthusiasts. Daily posts covering the event, the NFT collection, and metaverse trends. Perks and giveaways to drive engagement and build community interest ahead of the Cannes event. Speaker, sponsor, and partner promotion delivered across both digital and print materials.
Component 02
Live Event — Cannes
A large-scale live event in Cannes, France, requiring full coordination of marketing materials, audience targeting across social channels, and on-brand event design. All physical and digital touchpoints were designed to reflect the NFT collection aesthetic and drive engagement with the crypto and film communities attending.
Component 03
Metaverse & VR Integration
A key innovation enabling live streaming to an Asian audience unable to attend in person. Remote participants could join NFT auctions through Web 3.0 technology — a critical feature for reaching the global crypto community. This Metaverse integration transformed a physical event into a globally accessible experience, significantly broadening the reach of the NFT launch.
Key Findings
What worked, what I’d change.
What Worked Well
“To build a community over social media requires consistent posting and engagement with your audience and is not something that can be done overnight.”
The project achieved a successful event in Cannes and a strong NFT launch, building meaningful business relationships and generating NFT sales. The Metaverse integration proved a key differentiator — allowing global participation and significantly expanding the event’s reach beyond the physical venue.
What I’d Do Differently
Earlier community building before the event announcement would have amplified organic reach on launch day. More structured delegation of social media responsibilities from the outset would have reduced context-switching between design, project management, and content creation — allowing each discipline to receive the full focus it required.
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