Case Study — Data Science Web Design
Spokes
Website design and development for a data science startup — building a clear, credible online presence that communicates complex analytical capabilities to non-technical stakeholders.
Role
Web Designer & Developer
Client
Spokes
Stack
Figma · WordPress · CSS
Services
Web Design · UI/UX · Data Visualisation
Project Gallery
Overview
About the project
Spokes required a website that could communicate their data science capabilities to potential enterprise clients — many of whom were not technically minded. The challenge was simplifying complex concepts without underselling the depth of their analytical offering or the sophistication of their technology.
Web Design · UI/UX · Data Visualisation · WordPress · Figma · Brand Identity
Challenge & Approach
Making data science accessible.
The Challenge
Making data science accessible
Translating complex data science capabilities into clear, credible web copy and visual design that resonates with non-technical decision-makers — while still impressing technical evaluators who might review the site with greater scrutiny.
The Approach
Clarity through visual storytelling
A clean, minimal design language inspired by data visualisation aesthetics — purposeful use of charts, diagrams, and callout statistics to add credibility without technical overload. The information architecture was designed around client outcomes rather than internal processes.
Tech & Build
WordPress CMS
✦ WordPress CMS
✦ Custom CSS & responsive design
✦ Figma wireframing & high-fidelity design
✦ Data visualisation elements
✦ Performance-optimised assets
Key Findings
What worked, what I’d change.
What Worked Well
The simplified messaging hierarchy made complex services feel approachable and generated strong positive feedback from prospective clients. The visual language effectively communicated analytical credibility without requiring deep technical knowledge from the viewer.
What I’d Do Differently
More extensive stakeholder interviews upfront — particularly with target enterprise decision-makers — would have further refined the messaging hierarchy and ensured the copy was calibrated precisely to the knowledge level of the primary buyer persona.
Interested in working together?
Book a free discovery call or browse more of my work below.