Case Study — Property & Travel
Mr Apartment Guy
Redesigning an international property rental website for faster performance, stronger conversions, and a sleek interface that puts listings front and centre.
Role
Designer & Lead Developer
Client
Mr Apartment Guy
Tools
Adobe XD · Photoshop · Illustrator
Services
WordPress · UX/UI · Performance
Project Gallery
Overview
About the project
Mr Apartment Guy required a complete redesign of their WordPress property rental website. I was entirely responsible for the development — creating custom graphics in Illustrator, rendering and optimising images in Photoshop, and directing all implementation — excluding only the written copy.
Multiple design drafts were created in Adobe XD before finalising the direction. The redesign prioritised showcasing rental locations and utilities with emphasis on user accessibility, multiple call-to-action sections, and a streamlined property search experience across desktop and mobile.
Website Redesign · UX/UI Design · WordPress Development · Custom Graphics · Image Optimisation · Performance Enhancement
Challenge & Solution
Performance, design, delivery.
The Problem
Performance issues
Page loading speed was a significant issue caused by high-resolution property photos and excessive plugins — creating a slow, frustrating experience for users on both desktop and mobile devices.
The Solution
Optimise & accelerate
✦ Image optimisation using Photoshop
✦ Removal and compression of unnecessary CSS and JavaScript
✦ CDN implemented to serve North American and European traffic
Deliverables
What was built
✦ Property search database
✦ Floor plan displays
✦ Fully responsive design
✦ Contact and tour booking CTAs
Key Findings
What worked, what I’d change.
What Worked Well
The streamlined interface effectively showcases property highlights, with clear icons for property details and easy contact and tour booking functionality. Performance improvements through image optimisation and CDN implementation resolved the loading speed issues across both desktop and mobile.
What I’d Do Differently
Improvements could be made by increasing search filter options — allowing users to narrow by price, location, amenities, and availability. A sign-up feature for recommended rental alerts delivered by email is a feature that could be implemented to re-engage users and drive return visits.
Interested in working together?
Book a free discovery call or browse more of my work below.