Case Study — PropTech / Care Sector
Safe As Houses
Helping the care home sector create a better future — designing premium marketing materials, iconography, and a conversion-focused website to attract high-end investment.
Role
Designer
Client
Safe As Houses
Sector
Care Home / PropTech
Services
UI/UX · Print Design · Web
Project Gallery
9
Company values (icons)
3
Key deliverables
Premium
Brand positioning
Care
Home sector focus
Overview
About the project
The assignment centred on taking Safe As Houses’ core message and producing design content that would convert high-end clients through their website, brochure, and welcome pack. The challenge: create a brand communicating premium positioning to attract substantial investment while keeping the message clear, credible, and compelling.
I conducted extensive research on successful estate agent and financial services branding, implementing conversion optimisation through landing page design, SEO, and email marketing strategies — establishing the financial credibility needed to attract investment in the care home sector.
Icon Design · Brochure Design · Website Redesign · Copywriting · Email Marketing · SEO · Print Design
Design & Deliverables
Three touchpoints, one premium brand.
Deliverable 01
Icon Design
Created icons representing nine company values using simple, clean vector styling. Colours were selected to reflect the construction and finance industries, establishing financial credibility and communicating the company’s ethos at a glance to potential investors.
Deliverable 02
Brochure & Welcome Pack
Designed, copywritten, and produced high-end printed materials for distribution to interested prospects and potential investors. A premium physical touchpoint designed to reinforce the digital brand and leave a lasting impression with high-value decision makers.
Deliverable 03
Website Redesign
Assisted in redesigning the website to increase user sign-up conversion rates. Focused on landing page optimisation to clearly communicate value propositions and drive high-end client enquiries — supported by SEO and email marketing strategies to reach the right audience.
Key Findings
What worked, what I’d change.
What Worked Well
Thorough research into estate agent and financial services branding ensured the visual language hit the right notes for an investment-focused audience — professional, premium, and trustworthy. The icon design system effectively communicated nine company values in a visually clear and consistent way across both print and digital touchpoints.
What I’d Do Differently
Implementing A/B testing on the landing page and email campaigns would have provided data-driven insights to further optimise the sign-up flow and marketing materials. User interviews with target investor profiles earlier in the process would have sharpened the messaging and reduced assumptions about what would resonate with the audience.
Interested in working together?
Book a free discovery call or browse more of my work below.