Case Study — NFT & Festival Branding
Rifkins Festival
NFT collection and social media campaign built around Woody Allen’s Rifkin’s Festival film — a WAGAS team project combining graphic design, animations, GIFs, and project management to engage crypto investors and film enthusiasts.
Role
PM · Graphic Designer · Social Media
Client
Rifkins Festival
Stack
Photoshop · Illustrator · After Effects
Services
NFT Design · Social Media · Project Management
Project Gallery
Overview
About the project
Rifkins Festival is an NFT collection inspired by Woody Allen’s film of the same name. Working as part of the WAGAS team, the project involved creating the NFT assets, animations, and social media graphics targeting crypto investors and film enthusiasts. As PM, Graphic Designer, and Social Media creator, the role spanned the full lifecycle — from asset creation to community management.
NFT Design · Social Media · Graphic Design · Animations & GIFs · Project Management
Challenge & Approach
Film meets NFT meets crypto.
The Challenge
Two audiences, one campaign
Creating visual content that resonated with both crypto investors and film enthusiasts — two audiences with very different cultural reference points. The NFT assets needed to feel valuable and collectible to Web3-native buyers, while the social media graphics had to appeal to fans of Woody Allen’s work and the film itself.
The Approach
Film-inspired, animation-first
The visual language drew directly from the film’s aesthetic — crafting graphics, animations, and GIFs that felt authentic to the source material while translating naturally into NFT and social formats. As PM and designer, the role also involved coordinating asset production timelines with the wider WAGAS team and managing community channels throughout the campaign.
Tech & Build
Adobe Creative Suite
✦ Figma brand design & layout
✦ Photoshop photo manipulation & compositing
✦ After Effects — animations & GIFs
✦ Social media format exports (Stories, Feed, Cover)
✦ NFT asset creation & metadata prep
Key Findings
What worked, what I’d change.
What Worked Well
The film connection gave the NFT collection a clear cultural identity that resonated with both audiences. Animations and GIFs were the strongest performers — driving engagement significantly above static image posts and giving the collection a sense of life and movement that still images alone couldn’t achieve.
What I’d Do Differently
A clearer distinction between content targeting crypto investors and content for film fans would have improved conversion rates. Audience segmentation — separate messaging tracks for each group — would have made the campaign more effective rather than trying to serve both with a single visual language.
Interested in working together?
Book a free discovery call or browse more of my work below.