Case Study — Email Marketing & Design
I Love Designer
Weekly fashion ecommerce email campaigns for ILOVEDESIGNER — designed and hand-coded in Dreamweaver, uploaded to MailChimp, with inventive layouts and copy that drove month-over-month improvements in conversion.
Role
Email & Marketing Designer
Client
I Love Designer
Stack
Dreamweaver · MailChimp · HTML
Services
Email Design · HTML Coding · Marketing
Project Gallery
Overview
About the project
ILOVEDESIGNER is a fashion ecommerce brand distributing weekly email campaigns to their existing subscriber base via MailChimp. The role involved designing email layouts adhering to the ILOVEDESIGNER brand guidelines whilst trying to innovate new styles to keep the email fresh each week — also contributing taglines and email titles to maximise click-through rates.
Email Design · HTML Email Coding · MailChimp · Dreamweaver · Copywriting · Brand Guidelines
Challenge & Approach
Fresh every week.
The Challenge
Staying fresh weekly
The challenge was maintaining brand consistency whilst introducing novel design elements on a weekly basis — keeping subscribers engaged without the emails feeling repetitive. Every send needed to feel new whilst still being unmistakably ILOVEDESIGNER.
The Approach
Innovate within brand
Each week’s email was designed with inventive and provoking layouts, then hand-coded in Dreamweaver before uploading to MailChimp for distribution. Taglines and email subject lines were crafted alongside the design to maximise open and click-through rates.
Tech & Build
Dreamweaver + MailChimp
✦ HTML email hand-coded in Dreamweaver
✦ MailChimp campaign deployment
✦ Brand-aligned layout design
✦ Tagline and subject line copywriting
✦ Weekly delivery to subscriber base
Key Findings
What worked, what I’d change.
What Worked Well
The combination of innovative layouts and compelling copy delivered measurable month-over-month improvements in conversion rates. Keeping each email visually distinct whilst staying on-brand maintained subscriber engagement across the weekly cadence.
What I’d Do Differently
Setting up A/B testing on subject lines and layouts from the outset would have given more concrete data to back up the design decisions. Building a small analytics dashboard to track performance per send would have made it easier to iterate with evidence rather than instinct.
Interested in working together?
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