Case Study — Start-up Investment Platform
WAGAS Group
Building a cross-platform investment platform connecting startups with corporates and VCs — multi-channel design spanning iOS, Android, web, and marketing materials for a global startup-corporate collaboration programme.
Role
Designer & Developer
Duration
June 2020 – Present
Stack
iOS · Android · Web
Services
UX/UI · Product Design · Dev
Project Gallery
Overview
About the project
WAGAS creates business growth hacking programmes establishing win-win partnerships between corporates and startups, leveraging globalisation to foster international innovation cooperation. The company evolved from an investment team of deep tech specialists with two decades of experience into a platform empowering enterprises through startup-corporate-investor collaborations.
Hired as the sole designer, I reported directly to the VP of Product and CEO. Initially tasked with marketing collateral, the role expanded into product design — collaborating with three software engineers across cross-platform development while maintaining tight deadlines across iOS, Android, and web.
UX/UI Design · Product Design · iOS & Android · Front-end Development · Marketing Design · Design Systems
Research & Discovery
Understanding the users.
Persona 01
Innovative Entrepreneurs
Tech-savvy founders leveraging cutting-edge products for Chinese markets — adaptable, forward-thinking, and seeking startup-corporate connections to accelerate market entry.
Persona 02
Investment Strategists
VCs and angel investors maximising returns through strategic partnerships — results-oriented, risk-conscious, and seeking a transparent platform for deal flow and pipeline management.
Persona 03
Strategic Market Entrants
Seasoned business leaders exploring China market entry — strategic thinkers seeking comprehensive solutions that combine local expertise with global partnership networks.
Design & Execution
What was delivered.
Mobile Application
iOS & Android
✦ Cross-platform mobile design (iOS + Android)
✦ Links, notes, lists and notifications
✦ Collaboration and customisation features
✦ Responsive web counterpart
Ventures Dashboard
WAGAS Platform
✦ R&D grants and sales tracking
✦ Task management and events calendar
✦ Financial projections and grant management
✦ Pipeline deal flow visualisation
Official Website
Marketing & Growth
✦ Accelerators and pro services showcase
✦ Business growth programme pages
✦ Privacy settings for team confidentiality
✦ Marketing collateral and brand materials
Key Findings
What worked, what I’d change.
What Worked Well
“Building a meaningful collaboration product required more than talent and skill. It meant putting complete trust in the team while identifying ways to add value beyond design.”
Detail-oriented cross-channel design across marketing, iOS, Android, and web. Effective team communication through daily standups and data-driven iteration using analytics tools. Internal product usage created genuine feedback loops that improved the platform quality.
What I’d Do Differently
Incorporating more prototyping during the exploration phases would have reduced engineering time significantly. High-fidelity prototypes could have validated features earlier with real users, preventing costly reworks and enabling a faster iteration cycle across the cross-platform experience.
Interested in working together?
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